Key terms examples
Conglomerates: The Walt Disney Company
Consumption: Buying a dvd
Convergence: cross media convergence i.e Working Title using their parent company to gain access to more things
Distribution: A cinema buying movie prints
Exchange: DVD/Blue-ray
Marketing: TV adverts
Media Ownership: Big companies buying smaller companies
Proliferation: Social networking
Web 2.0: Blogs, wikis
Consumption: Buying a dvd
Convergence: cross media convergence i.e Working Title using their parent company to gain access to more things
Distribution: A cinema buying movie prints
Exchange: DVD/Blue-ray
Marketing: TV adverts
Media Ownership: Big companies buying smaller companies
Proliferation: Social networking
Web 2.0: Blogs, wikis
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