23rd april

prosumers - someone who makes their own movies

global and national market place

websites: boxoffice mojo - UK & USA
                digital screen network

- cross media convergence - include in case studies - what company is it?
- how do they use technology? ( in all stages i.e apps/social media)
- how do the films appeal to a British audience?
- own experiences of consuming a film? what do you know about a wider patten of an audience?

more 45+ year olds are going to the cinema than younger people. - younger people more likely to download them.

bfi.org - statistical year book 2013 - first few pages

skyfall - page 9

in 2012, percentage of over 45's = 36%
more movies for older audience i.e Salmon Fishing in the Yemen

LOOK FOR FILMAS APPEALING TO THE OLDER DEMOGRAPHIC THIS YEAR

ages 15 - 24 has fallen significantly (from 31% to 25%)

UK films share of global box office = 15%
-funding - UK film council, lottery, bfi
- small island
- more niche films
- VOD (video on demand)

2012 UK cinema admission = 172.5 million
UK box office £1.1 billion = top 100 films earned 92% of total gross 547 films competing for box office

warp films = british
Tyrannosaur
A Field in England

British films

generally social realism genre
'kitchen sink' genre - British New Wave 1960's
- Britains richest gift to world cinema