Sunday 27 April 2014

26th March

hybrid genre - more than 1 genre together e.g. romcom


  • Conglomerates - put a lot of money into movies.
  • Synergy - using their own companies to distribute/produce movies

stages of a films life:

  1. production
  2. distribution
  3. exhibitiom
  • Lionsgate = mini-major   - 2007 most successful mini major
  • Weinstein company - MGM
film rights and watchmen

indie

warp films, film 4, icon, summit

Vertical and horizontal integration

Synergy and cross media

vivendi, universal make a movie

Digital technology

  • Traditionally, films were made up of images printed on to acetate negatives.
  • Then "spliced" together to form a reel.
- movies no longer analogue

Production

  • cameras are a lot cheaper
  • better quality 
  • high quality film production is now far more accessible to anyone
  • can store, transmit and retrieve a huge amount of data exactly as it was originally recorded.

Memory cards can be re-used
Footage can be viewed immediately 
Production time cut and costs

More flexible than analogue
easy to edit - computer software i.e final cut, avid, premiere

more highly critical and demanding as an audience

- simultaneous screenings
- huge increase in 3D screens since digital





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